Whether you’re a lover of an Insta-worthy matte finish or a wildling gua sha stone luminous, dewy look, finding the perfect base on the internet is always tricky. This is especially true for those of us with skin tones that are mostly in-between and have to use a blend of two shades to achieve a perfect match. Buying base products online has mostly been an ordeal but not anymore. From there, Fenty Beauty will not only reveal which shade/number you are in the Pro Filt&8217;r range, but it will also show you which shade to go for in the new Eaze Drop tinted moisturiser collection. By Elle Turner and Lottie Winter Do Your Research Related: 7 Foundation Mistakes You Probably Don’t Know You’re Making A) With the rise of Instagram brands, a lot of makeup is only available online Makeup. Plants. Lifestyle. Firstly there seems to be a disparity between the shade we think we are and the shade we actually are. "Most of the offerings out there rely too much on the user’s knowledge of their skin tone and ability to identify detailed colour nuance, without understanding personal preferences like finish and coverage," notes Alexia Inge, co-founder of Cult Beauty.