The group uses the proceeds of UCoin sales to pre-finance the extraction of gold at artisanal mining sites across Africa in return for gold supply at a discounted market price. The gold secured is then tokenised into GODL and sold digitally to the market. Fundamentally, investors are regarding gold and cryptocurrencies as having very different roles within an investment portfolio.&; A 2019 survey by The World Gold Council revealed that investors view cryptocurrency as a more speculative investment and value it for its opportunity to achieve returns in the short term.&; Gold, on the other hand, was valued for its strategic role in preserving wealth over the safebtc price long term and for its position as a hedge against riskier investment options.&;