Crypto.com has taken the sports world by storm, landing major deals like naming rights to the famous Staples Centre in Los Angeles, and becoming a brand partner of the UFC. Not only do you see “Crypto.com” across the chest of every major UFC fighter, but you will also now see it from the additional information skies of Los Angeles for the next 20 years. Reports came out soon after that this was the largest naming rights deal in sports history, valued at over $700 million. Crypto.com has partnered with the Ultimate Fighting Championship (UFC) for a period of ten years. The deal has been closed for $175 as per the sources. According to the deal, the branding of crypto.com will be on the fight kits worn by UFC athletes as well as the athlete’s corner person. VeChain will also have its branding inside 42 UFC Octagon events and the 10-event Dana White’s Contender Series. Additionally, the blockchain’s branding will also be featured on UFC Fight Decks, the LED displays placed around the Octagon.